Bing and Yahoo may be considered competitors, but Google’s dominance in the global search market is unlikely to change anytime soon.
With Google is by far the leading company in the field of desktop search with an estimated market share of 86.86% worldwide. If your company does not make optimal use of the extensive services, it becomes even more difficult to realize your potential.
Part of what makes Google so important to businesses is that it is so much more than just a search engine. Many of these products offer a variety of useful services ranging from search, advertising, and maps to shopping, smartphones, and digital storage. They offer comprehensive integration with one another. This streamlined approach, in turn, helps your company grab the attention of your target markets in a number of ways when it matters most.
If you’ve been ignoring the benefits of Google for too long, it’s time to prepare your business for a tech-driven future. Here we’re going to look at some of Google’s products and highlight why skipping isn’t an option.
The importance of Google My Business
Every company wants to stand out from the SERP, but achieving this is an ongoing challenge. However, an important service called Google My Business (GMB) can greatly increase your chances of overcoming the competition.
Naturally, since Google’s top priority is to show its users accurate information, they are reluctant to promote unverified companies. With a detailed GMB page, you can legitimize your business in the eyes of Google and ensure that the algorithms recommend your business to customers who perform relevant searches.
There are a number of benefits to completing this process. Providing Google with key details about your business, including your company name, address, and phone number (NAP), may also give you a detailed sidebar area that appears when someone searches for your business. Known as the Google Knowledge Graph, this prime property has a neat, prominent location on the SERP that naturally attracts potential customers’ eyes.
Since Google strives to display correct, relevant, and validated information, it is incredibly important that your company page is updated regularly. This applies not only to your GMB page, but also to other citation and review websites widely used on the internet. Because your NAP data does not remain consistent everywhere, Google cannot determine which address or phone number is correct. This could make your business less prominent.
Google reviews generate growth
While most business owners realize the importance of creating reviews, many don’t fully understand how remarkably influential they are. Recent research found that 76% of people trust online reviews as much as they do personal recommendations from friends and family. This dramatic statistic is compounded by the fact that the average consumer reads up to 10 reviews before trusting a company. Because of these numbers, it is imperative to get positive results for your customers and make sure they share them with the world.
However, Google Reviews offers other benefits that go beyond people’s attitudes towards your products and customer service. They also provide vital insights into your company’s current strengths and weaknesses, ensuring that you can take action to solve problems and improve the long-term success of your brand.
If you receive a negative review, it can be used as an opportunity to publicly address concerns and demonstrate how you can go the extra mile to make up for a mistake. In a similar context, approximately 63% of customers will use negative reviews to gauge the legitimacy of your positive ones. So don’t be tempted to fake them.
Google Reviews are also important for brand visibility reasons. If you can manage to keep your star rating near a perfect score, you will undoubtedly draw more attention than one of the best in your industry. Since your company is proving to be popular with searchers in your region, Google recognizes this increased engagement and promotes your company in the SERP.
Promote your business effectively
When it comes to ad platforms, Google is still the undisputed king. Although thriving social media platforms like Facebook, Instagram, and LinkedIn have made some strides, Google still has unmatched reach for businesses looking to get their products and services out there. Since the Google Display Network can reach an estimated 90% of users over the Internet, a paid media campaign that only reaches a fraction of this target group produces outstanding results.
Every business looking to get Google’s first page doesn’t necessarily need to have a huge advertising budget to get there. If you manage to run an effective SEO campaign, you can use GMB to dramatically increase your brand’s credibility and ranking on relevant search queries.
With a verified and optimized listing, you can acquire highly relevant customers and provide them with important business information free of charge. By encouraging your customers to post reviews and taking a detailed optimization approach, you can achieve a top position in the SERP.
Stop ignoring Google
As more companies set up ecommerce stores and seek to expand their reach online, one of the best ways to keep up with the competition is to make sure your brand is getting the most out of Google’s remarkably effective services.
Whether you’re improving your position on the SERP, developing a full-scale paid media campaign, or wanting to make sure customers get the latest information about your business, Google’s products are critical to growing your business in the modern world.
Contact First Page Digital’s expert digital marketing team to learn how we can achieve exceptional results for your company.