Colors can conjure up our emotions and produce feelings of happiness, sadness, warmth or coolness with surprisingly powerful effects.
Because of this, after a pretty terrible 2020, unsurprisingly, people will look for shadows that evoke feelings of strength, hope, and optimism.
The Pantone Color Institute selected not one but two colors for its “Color of the Year 2021” – ultimate gray and bright yellow – a color pairing that, as Pantone said, comes together to create “deeper feelings of thoughtfulness with the optimistic promise of A day full of sunshine. “
Pantone researchers choose colors that capture global cultural trends, choose colors that communicate and symbolize something about the present, and how we perceive the future.
Resilience, hope and steadfastness
Leatrice Eiseman, executive director of the Pantone Color Institute, said the choice of two colors also reflected a sense of union – albeit idealistic, of how people came together in 2020 amid the Covid-19 pandemic.
The yellow was chosen for its “sparkling” vibrancy and “solar energy” while the gray was chosen for its connotation with “solid and reliable elements” like pebbles on a beach that stand the test of time.
“The selection of two independent colors highlights how different elements come together to convey a message of strength and hope that is both lasting and uplifting, and that conveys the idea that it is not about a color or a person, but more than one, “she said.
She described the pairing as an expression of a “message of certainty supported by steadfastness. Practical and absolutely solid, but at the same time warming and optimistic. This is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, which is essential to the human mind. “
Yellow, gray and consumer goods
For brands that want to be based on the colors of the year 2021, they do not need to be used in equal proportions, according to Pantone, as both colors can take precedence over clothing, beauty, home textiles, product design or packaging Message of “Message of sunshine and strength” .
“The Pantone Color of the Year reflects what is happening in our global culture and what people are looking for to answer that color,” said Laurie Pressman, vp of the Pantone Color Institute.
“As society continues to recognize color as a critical form of communication and a symbol of thoughts and ideas, many designers and brands are using the language of color to engage and connect.”
Pantone has been voting for a “Color of the Year” since 2000.
Last year it chose “timeless and durable” classic blue as the color of choice. Describing the tone as a tonic for the busy distractions of modern life and the sociopolitical uncertainty environment that many find themselves in.
And in 2018 the company named Living Coral its Color of the Year 2019: a pink, light shade that it described as an “animated, life-affirming shade of orange with golden undertones”.