What it will take to go viral in 2021
If you haven’t realized it already, video content will be number one in 2021. With the lack of in-person events over the past year and the increasing number of companies relying wholeheartedly on social media, we are more reliant on high-quality video than ever before.
You can make a great video, but if it’s not optimized for your viewer’s experience, you won’t reach your audience. There’s a one-two-punch approach to video optimization that will work in 2021: ratios and resolutions are king and queen of video content.
The aspect ratio is related to the dimensions of the video. It’s the relationship between the width and height of a video or image. For example, typical Instagram grid posts have a 1: 1 ratio – one square. TikTok videos (and Instagram Reels or IGTV) have a 9:16 ratio and work seamlessly with a smartphone screen. YouTube’s aspect ratio is 16: 9.
The resolution is how big the video file is, how big it is, and how clear the picture is on the platform you are using. Higher resolutions can mean clearer images, but if measured incorrectly, your file can take forever to load, which means the viewer is most likely clicking away from your content.
These factors affect how your video looks to your viewer and can have a negative impact on clickability. If you’re on more than one social platform, you’ll understand that each system requires videos of different sizes, shapes, and resolutions. These parameters help content creators grab the attention of their viewers because the content simply looks its best.
Seems like a lot of work to get into video content in 2021? It doesn’t have to be.
Kamua is a new tool that does all of the metaphorical punching for your video content. Using AI technology, the system converts a single video into the aspect ratios and resolutions required for each platform.
The right aspect ratio and resolution will help your videos go viral and reach your target audience in 2021. That’s how it’s done.
You can share more content
Converting a single video to multiple platforms can take hours of editing, not to mention that many video artists film differently depending on the platform they want to use. With Kamua’s AI technology, a single piece of content can become multiple pieces of content that reach a wider audience.
Let’s say you have a video of a concert that you want to share on your Instagram, YouTube, and Twitter feeds. Each of these platforms requires a video of different sizes and lengths.
While traditional editing software requires you to go through the video multiple times for each platform, Kamua does it all through its AI program. The system allows the user to choose a focal point and the video enhances that element regardless of the aspect ratio.
This is a big leap for content creators as it saves time and allows them to generate more content more consistently.
People will only use content that looks good
Users scroll right past content that doesn’t meet their visual standards. Correct resolutions are important. If your video is blurry, grainy, or unclear, viewers will click away because the content doesn’t look professional.
It’s 2021 and the majority of the population has a smartphone that supports 4K video. If your content doesn’t look great in terms of quality, automatically set yourself up for a mistake by not even meeting the standard for a simple home video.
In addition, people’s attention spans are short. Want to know what makes someone click away very quickly? Waiting for a video to be buffered. Each platform needs a certain resolution for the video to run smoothly. This can take hours or you can click a simple button in Kamua and go to it for a day.
Stand out from the competition with just one click
Aspect ratios and resolutions are critical to video editing in 2021, if you want your content to be viewed by your target audience. The amount of video content available online (even free) is increasing exponentially every day. It has never been so competitive.
Kamua saw the video editors’ need for a simple and efficient way to optimize their content across platforms and stepped in to it. Something that would have taken hours of work for a videographer can now take minutes with the help of AI.
These simple factors distinguish good content from something that is just average. With the right aspect ratios and resolutions, your videos can be reused over and over again, generate a larger audience, and help you stand out from the competition.