What You Should Know About Keyword Research
The goal of any SEO strategy should be to rank as high as possible on Google. The closer you get to search results, the better for you. Only about 2 to 3% of people visit the second page of a Google search. Overall, most Google searches take less than 60 seconds.
If your page is organically listed in the top search results, then the more likely you will get a click. If you’re organically number one for a search result, the chances of getting you a click are ten times higher than a page that ranks 10th.
So how do you get that coveted first place?
There are many ranking factors used by Google, but the foundation of how well your website or content ranking is depends on using the right keywords to drive your content.
Your keywords tend to be phrases rather than individual words that describe what is on your page or post.
When people search for that phrase or keyword, they will be directed to your content.
Using the right keywords will serve as an indicator for Google of what is important and will help the search engine learn more about what your page is about.
At the same time, you can’t just think of Google with your keywords. You also need to think about your target user and what they are looking for and what they want to see after they click on a page.
You never want someone to come to your page expecting one thing and getting another because you didn’t use your keywords properly.
How do you find the best keywords?
Below is some important information about keyword research.
The basics of keyword research
What is Keyword Research?
This is a term that refers to the process of finding and analyzing terms that are entered into search engines.
Keyword research can give you more specific information about what your target audience is looking for.
Keyword research can help you learn more about what interests people and what popular topics are relevant to your industry or niche at any given time.
When doing keyword research, you need keywords for which you want to create a ranking, but which at the same time need to be compared with those for which you should and can create a ranking.
If you’ve never searched for keywords before, one of the first steps is to make a list of relevant topics, questions, or important things related to your business or website. This can be very general. Think of this as a brain dump, and at this point you don’t have to go in any particular direction.
You’ll use these great, general topics to refine your keyword research when you’re ready.
If you really have no idea where to start, do some research on your competitors. Check out what they write about and what they blog about. This can provide you with a good starting point for your own SEO research and strategy.
During these early stages of your research, you can create some kind of wish-list for the keywords you want to rank for, and you don’t have to think about how feasible it is just yet.
Some of the questions to ask include who your target audience is, what they’re looking for, and how they’re looking for it.
Depending on the nature of your business, you may also want to think about location-based keywords.
If you want to do keyword research yourself without the help of an agency or SEO professional, you probably need a keyword tool.
You can then determine the search volume. Often times, the higher the search volume for a keyword or phrase, the more difficult it becomes to rank as it means a lot of people are looking for it and it is popular.
However, this is not always the case.
The best keywords and phrases are those that have high search volume but are not that competitive. If you can discover these, you have found a gem in terms of your SEO strategy.
What does longtail mean?
When doing keyword research, it is important to know what longtail means.
Longtail keywords are actually phrases. They offer good options because they are usually worded to recreate natural language, or the way people really look for things. They are also less competitive.
Although a longtail keyword has a lower search volume in most cases, it also tends to have a higher conversion rate because it is more specific and deliberate.
Understanding the intent of the people searching for keywords and phrases is important when developing an SEO strategy.
There are a few main categories of intent.
One is informative. In these situations someone just wants information or the answer to a question.
There are navigational searches that occur when someone wants to go to a specific site.
Transactional searches are used when someone wants to do a specific task, e.g. B. buy something.
There is research research done when someone compares products or services to find the best option for their needs.
Then there are local searches when someone needs business near their home.
Metrics for analyzing keywords
Finally, we’ve touched on this a bit, but there are some key metrics that you can use to measure the quality of a keyword and whether you should try to rank it for it.
The search volume has already been discussed. The search volume is usually a measure of the average number of searches for a keyword in a month.
It is the number of searches rather than a representation of the number of people searched for. It also doesn’t tell you how much traffic you’ll get if you maneuver. You usually don’t get more than 30% of the volume even if you’re number one. It’s also an annual average.
Finally, you can also look at the clicks a search result receives. The average number of monthly clicks on a specific result is displayed here. That way, you can better understand whether a keyword is worth ranking against by volume. If the volume is much louder than the clicks, this might not be a good keyword for you.