There are many different ways to drive visitors to your website. The most popular is SEO and pay-per click advertising (PPC). Which one is right? It’s a difficult question to ask yourself. This decision should be made based on many factors.
This blog post will provide some background on SEO and PPC to help you make an informed decision about which strategy best suits your business. We’ll also discuss how these strategies interact to create the best possible campaign for any given company.
What is Pay Per Click Advertising?
PPC advertising is also known as paid search marketing. It’s an online ad network that delivers ads to users who search for relevant keywords or phrases.
PPC is a way to display your ads on the right-hand or top side of keywords related to your business. Your ads are displayed using an auction system. Only the highest bidder will have their ad appear, but only if it is relevant or most likely that someone clicks on it.
This strategy can be a short-term solution for your business. You will see brand awareness, increased traffic and more conversions. You might want to reconsider this strategy as a long-term solution in order to drive search engine traffic.
What is SEO?
SEO stands for Search engine optimization. Organic marketing can also be called it because your website appears in search engines organically using keywords relevant to what you sell or do.
This term is commonly used interchangeably in phrases such as “getting website higher in search engines”, but it’s not accurate. SEO is more than just ranking well on Google or Bing. It can be a powerful tool to drive traffic to the site.
Search engines allow you to be found online by keyword research. This is the process of finding what people are searching when they want information about your company.
Now you know what keywords are relevant to your work, how often someone searches for each term, etc. It is important to spend some time creating content around these terms in order to start building links back towards your website from other sites.
What Are the Benefits of PPC or SEO?
Both organic and paid search have their benefits. The choice between paid and organic search is based on what your company needs in the short-term and long-term. However, each method has its advantages.
Paid Search is best for quick results like brand awareness or traffic generation. This is a quick way to get started in online marketing. You only pay the initial cost of these ads. Pay-Per Click Ads can be targeted based on location, demographics, and time of the day to improve targeting.
Organic Search (SEO), is a long-term strategy which can build stronger customer relationships over the course of time. This will result in more qualified leads, who are interested in what you have to offer than simply taking a chance on an advertisement.
What are the disadvantages of PPC or SEO?
Paid Search can be expensive because you pay each time someone clicks on the ads. Also, there is no guarantee that they will accomplish the goal.
It is possible, for example, that someone who came in via a Google Ad searching for red widgets leaves without signing up or buying anything.
Organic Search (SEO), which starts from scratch, takes time. You must create content that is related to the products and services you offer before any traffic will be directed to your website.
Decide which one is right to use for your company.
Each have their advantages and disadvantages. Which one is best for you depends on what you are trying to accomplish. PPC may be the best option for you if you are looking for a quick solution that generates traffic and brand awareness quickly.
However, if your goal is to create long-term strategies and attract more qualified leads that are interested in what you offer, then SEO or organic search should be your primary focus.
Magnet Marketing is available for SEO and PPC Marketing.
Magnet Market helps you get more traffic using both PPC as well as SEO methods. We can help you with your strategy, create customized content that will attract people who are interested in what you have to say and all your marketing needs. Contact us today to bring qualified leads to you business.