Before we get to the part where we compare which is better, let’s first dive into the basics of PWA & AMP to get a clear understanding of how they work, what they’re used for, and what they’re best at can. Finally, turn to the main question, which one to choose. To make that happen, this blog will help you learn just about anything about PWA & AMP, to create an image in your head related to your business ideas, to abandon your business concepts and improve the user experience. Due to the decreasing number of mobile users, which according to research was 5.20 billion in August 2020. Corporations around the world are embracing the idea of marketing their products and services among these potential users who must certainly use a smartphone. While PWA & AMP are essential parts of mobile marketing, if you make these a part of your marketing strategy, it can take your business from bankruptcy to boom in no time.
What is PWA?
Some of the main features of PWA:
- Responsive and progressive, regardless of your browser and device selection.
- It works even with bad connections and offline.
- Easily shared and bookmarked without the need for native installations.
Second, what does AMP stand for?
AMP stands for Accelerated Mobile Pages. This is the lighter version of websites designed to provide mobile users with a hassle-free, lightning-fast experience that is more welcoming and much easier to read. AMP is a way of building web pages for static content. These are pages that do not change due to user behavior. This allows the pages to load and pre-render much faster in Google searches than traditional methods like HTML. However, the functionality of the website is rather limited. Since the main focus of this concept is on making pages load faster, it does not result in a comprehensive website experience.
In this modern world, if something doesn’t happen right away, it isn’t fast enough, which was the main reason AMP was created.
Some key features of AMP:
- Shorter loading times for pages.
- Improves mobile SEO and keyword ranking on mobile devices
- GIves website publishers have full control over the visual and business design.
What is the difference?
While some prefer speed over functionality and features and others don’t. PWA & AMP are two different approaches in the same area. PWA focuses on refining the user experience in a minimalist way, without reducing the functionality and features of the application, without having to download it to your smartphone. AMP is focused on improving the browsing experience on all mobile devices by ensuring faster loading speeds while maintaining functionality. These two concepts are so similar and yet so different when it comes to ease of use and practical application.
- While AMP reduces page load times, PWA allows the pages to stay up to date and provides the ability to browse through the features without interruption and create a website that resembles a mobile app.
- While AMP makes content available to users quickly, PWA enables a richer user experience and different inclusion channels with features like push notifications, add to home screen button, and more.
- AMP is better for websites with static content such as blogs and articles. PWA, on the other hand, is more geared towards full-featured website users with various features and CTAs like an ecommerce website.
- PWAs are recommended for “https” sites that provide secure connections between the site and users while providing an app-like experience.
Choose what is best for you.
As with choosing any strategy or implementing a new model, it all depends on what you are looking for and what you expect from it. This also applies to PWA & AMP. While both PWA and AMP focus on the mobile marketing platform, their approach is what sets them apart. While AMP focuses on speed, PWA focuses on delivering fully functional applications without the need for native apps. It all depends on your preferences and style and what you want to improve on.
If you want to increase website load times among the mobile users, AMP is the way to go. But if speed isn’t your thing and you want to give your customers a more reliable and welcoming experience by giving them an app-like interface in the form of a website that is more engaging, then PWA is definitely what you’re looking for. If you’re not sure which one to choose and adopt, you can even set them up together for a much richer and more complete experience.
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