Twitter To Test Subscription Feature Allowing Users To Charge Followers For Exclusive Content

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Twitter To Test Subscription Feature Allowing Users To Charge Followers For Exclusive Content

Top line

Twitter plans to test several new features, including a subscription-based program called Super Follow, which will allow users to generate revenue from followers by offering exclusive content. This is the company’s first step away from a free format.

Twitter CEO Jack Patrick Dorsey speaks in during an exclusive interview with the Hindustan Times … [+] Twitter India office in the Crescent on November 14, 2018 in New Delhi, India. (Photo by Burhaan Kinu / Hindustan Times via Getty Images)

Hindustan Times via Getty Images

Key factors

The exclusive content could allegedly consist of “bonus tweets, access to a community group, subscription to a newsletter, or a badge for your support”.

Twitter said it also plans to look into a tipping option and will provide additional details “in the coming months”.

Another upcoming feature the company is planning to introduce is called “Communities.” Similar to Facebook groups, these features allow users to create and join groups geared towards specific interests.

Twitter hasn’t specified when to test the new features or when they could officially launch.

Crucial quote:

“By exploring audience funding opportunities like Super Follows, developers and publishers can get direct support from their audience and incentivize them to continue creating content their audience loves,” a Twitter spokesperson said in a statement.

Key background:

Ahead of Analyst Day presentations, Twitter plans to at least double its total annual revenue and daily users over the next four years. According to a regulatory filing, the company expects annual revenue to grow from $ 3.7 billion in 2020 to $ 7.5 billion or more in 2023, and predicts that daily active users will increase by the final quarter of 2023 Will be $ 315 million. In his opening remarks on Thursday, CEO Jack Dorsey stated that in the past “we believe we have not been innovative” but the company’s goal is to increase the “pace of development” by increasing the number of deliveries per employee Functions will be doubled that “control both directly” mDAU or revenue. ”

Tangent:

Twitter stock rose more than 10% early on the day of trading, hitting an all-time high of $ 79.28 around 11:30 am. At the close of the market it had leveled off again at USD 74.61.

Further reading:

Twitter Reveals Potential Updates Including Super Follow Subscriptions (CNBC)

Twitter is considering a subscription option called “Super Follow” (NBC).