Tips to optimize your Google My Business listing in 2021
from Adam | December 14, 2020
Google My Business listings contain important business information such as a physical address, phone number and email address, business hours, websites, and, if available, photos, reviews, and reviews. All of this is shown right on the search engine results pages. The best part is you don’t have to pay a dime to secure a spot for your business. Even so, very few companies are making full use of the GMB platform, and the main culprit for this trend has been shown to be a lack of optimization expertise. This article will save you the hassle by giving you five key tips that will help you turn your Google My Business listing into a killer lead generation tool for your business:
- Create a Google My Business account
You need a GMB account to optimize your Google Business profile. To create one, go to google.com/business and sign in with your Gmail business account. Avoid using your personal email address.
- Complete each section
Google will rank you higher in search results when your profile is complete. However, that’s not all you get by submitting a fully completed section. Additionally, customers get a wider range of actions when they come across your profile. There is a lot of information to share and if you are not sure what is needed, you can use Google My Business Management services from the experts in profile optimization. Outsourced services are especially useful when you fill in less obvious and ongoing sections like Products and Services, Category and Attributes, Ratings, Posts and Reviews (both owner and consumer generated queries).
- Optimize the “Out of Business” area
In contrast to the short description directly under the company name that Google generates for you, you have full control in the “Out of business” area in your evaluation area. How to optimize it:
- Use all characters
- Fill in the first 250 characters with important details
- Insert keywords
- Avoid HTML and Links
- Choose a category
The benefits of choosing a category when optimizing your Google My Business listing include making it more likely to appear in searches and underlining features specific to the category. Google offers businesses a wide variety of categories. It is important to choose the right one to find relevance and ease.
When using categories to optimize your GMB list, always be specific about your description and use secondary categories. However, be careful not to overdo this.
- Include photos
You may have noticed that these days Google is also showing photos in local results. Apparently adding some to your profile will increase your ranking and visibility. Regularly uploading photos signals that your company is active, which will add to your ranking points. That’s not to say you should add dozens of photos to your company profile at once. Google would consider this spam and would likely hit you with penalties.
Your Google My Business listing should focus on providing high quality, relevant, and accurate information about your local business. Keep the tips above in mind when tweaking yours. Also, make sure you are aware of any changes Google may make to its GMB algorithm and keep tweaking it accordingly.