TikTok introduces a new playlist feature to group videos into topic collections.
Similar to IGTV seriesTikTok playlists make it easy to access related content in a single stream.
For creators, playlists are a great way to organize your content into different themed areas so you can hold on to viewers longer.
Ready to start? This blog post will walk you through everything you need to know about TikTok playlists.
What is the function of the TikTok playlists?
With the introduction of playlists, you can officially say goodbye to scrolling through a creator’s page to find specific content.
As shared by the social media advisor Matt NavarreTikTok’s playlist groups select TikTok videos from subject collections.
🔥 BIG NEWS FOR TIKTOK CREATORS
TikTok has started rolling out a playlist feature!
Users can create thematic playlists for their videos.
… make it easier for others to find and “watch part 2” of video series pic.twitter.com/oxGg7oZqp1
– Nav Matt Navarra (@MattNavarra) March 27, 2021
This makes it easy to watch videos in one session, with each clip carried over to the next.
Given that TikTok videos can be a maximum of 60 seconds long, the ability to group videos is a staple for longer storytelling on the platform.
For brands and developers, Playlists provides the ability to publish Part 2 videos, tutorials, explanations, and product launches in perfectly curated collections.
Jera Foster-Fell’s “Do you want to grow?” The playlist contains a curated collection of videos with tips on how to grow strategy.
Once created, TikTok playlists are available right under a user’s TikTok bio, making them very easy to find – perfect for driving traffic and increasing engagement.
@ jera.beanTIKTOK’S LATEST UPDATE: THE PLAYLIST FUNCTION 🤩 so excited, did you have it ?! #tiktoknews #tiktokupdate #tiktokplaylist # playlistfeature ♬ Up Beat (Married Life) – Kenyi
NOTE: Currently, only a select few developers have access to TikTok playlists. However after Social media today, Playlists will be made available to more users in the future.
Take this free course to find out everything you need to know TikTok for companies – From updating the latest trends to creating videos that get tons of views!
How do I use TikTok’s playlist feature?
How to create your first TikTok playlist:
Step 1: Make sure you have a Business or Creator TikTok account.
Step 2: In the main navigation menu, tap the “Me” icon and go to your profile.
Step 3: On the Videos tab, tap the Sort videos into playlists prompt (if available).
Step 4: Add a title to your playlist (up to 15 characters long).
Step 5: Choose which videos to add to your collection of curated playlists.
NOTE: You can only add public videos to a playlist and they can only be saved to one playlist at a time. Setting a video private will remove it from your playlist.
Step 6: Once you’ve chosen which videos to save in your playlist, decide the order in which you want your videos to appear.
And that’s it!
TikTok playlists are a great way to curate your TikTok videos for a more user-friendly viewing experience. This can help strengthen your niche and improve your video views.
Do you use TikTok playlists to organize your videos? Go to Later Instagram account and let us know!
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Amanda is a content marketer at Later in Toronto. When she’s not busy writing, you can catch her playing tennis or sipping some pop culture tea. Say hello on Instagram – @amandademeku