The animal brand The Dodo started their “Weirdest Pets Challenge” on Instagram Reels on Thursday.
Fans are invited to share the funniest and bizarre behavior of their pets through the short-form video feature, and some of Instagram’s emerging animal creators will also participate and post their content on The Dodo’s main feed.
The dodo will pick his favorite fan posts and post them on his Instagram stories for his nearly 10 million followers.
Dodo’s Senior Director of Social Nicole Hendrickson said in a statement, “With nearly 10 million Instagram followers, The Dodo has built a robust and engaged community of animal lovers around the world. As the official launch partner for Instagram Reels, we have had great success with the new function so far. We’re excited to deepen our Instagram partnership and launch our new Weirdest Pets Challenge with Reels to give Dodo fans a fun opportunity to bring the quirks of their pets to our account. “
The Dodo / Instagram The Dodo / Instagram The Dodo / Instagram
The Dodo / Instagram The Dodo / Instagram