Social proof is a necessity of any marketing strategy. The question is what counts as testimony and what doesn’t? In this episode you will get an insight into ELITE Coach, DM Certified Partner and founder and CEO of Joza Marketing Dave Albano’s laboratory workshop on building a testimonial machine. Hear Dave talk about how he managed to create a testimonial machine that drives traffic and conversions.
Listen to learn:
- The 6 Principles of Belief and Why Great Testimony is Perfect for Creating Influence
- How testimonials connect with your marketing strategy
- The TRS framework for a result-based testimonial
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