What is the most important tool in marketing? If you asked Jon Benson and even our CEO Ryan Deiss, both of them would say it was copywriting. In this episode we play one of our favorite copywriting episodes with legendary copywriter Jon Benson. Listen to the biggest mistakes marketers make when writing copywriting, writing copywriting best practices, and Jon’s review of a 3 million views headline.
RESOURCES MENTIONED IN THIS EPISODE
Open Click Buy: 21 Ways To Receive Emails While Avoiding The Information Apocalypse
Jon on LinkedIn
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