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What’s The Role of Creativity in Marketing

For better or worse, it's an online world...

What’s the difference between retention and engagement?

Retention is the process of bringing users back to the digital platforms, be it a website,...

What’s The Role of Marketing in Business

Established industries are often disrupted. Think of...

What’s a 500 Internal Server Error, and How to Fix It...

Troubleshooting an internal HTTP 500 server error is like solving a mystery. You don't know exactly what happened or why it happened - all you...

RFQ vs. RFP: What’s the Difference?

Have you ever shopped online, compared prices, and read reviews until you knew you made the right decision? This is similar to when companies...

What is Marketing, and What’s Its Purpose?

Dictionary.com defines marketing as "the act or business of advertising and selling products or services, including market research and advertising". If you're in a marketing...

What’s Attention Marketing, & Should You Use It?

Did you know that the cost of getting consumer attention has increased dramatically (seven to nine fold) over the past two decades? It may not...

What’s a Conversational Landing Page (& How Do You Create One)?

Marketers have found that conversational experiences on landing pages (like chatbots and live chat) convert three to four times more than traditional landing pages....

A Brief Look Into What’s Next [Expert Predictions + Data]

In the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the...

Lagunitas CMO Paige Guzman on Canvas Worldwide and What’s on Tap...

Canvas Worldwide, Adweek's groundbreaking media agency of 2020, previously worked with Heineken USA, but the Lagunitas brand is largely independent of Heineken. We...

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