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How to Think Holistically: A Guide to Tracking the Right Metrics...

Do people around you keep praising the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on....

Tracking Metrics on Marketing Channels

According to recent research by Ruler Analytics, marketers...
25 Marketing Metrics You Should Consider Tracking

25 Marketing Metrics You Should Consider Tracking

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.Vanity metrics don’t give you the insight...

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance by two metrics: open rate and...

Tealium raises $96 million to automate customer tracking on the web

Customer data orchestration startup Tealium announced today that it has raised $ 96 million on a post-money valuation of $ 1.2 billion. The...
7 Marketing KPIs Actually Worth Tracking

7 Marketing KPIs Actually Worth Tracking

Marketing Key Performance Indicators (KPIs) can be used to measure progress towards your strategic marketing goals. Focusing on the right metrics and choosing...

A Simple Guide to Tracking the Right Metrics

YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific...

HP’s Reverb G2 Omnicept VR headset adds heart, eye, and face...

Back in May, HP announced the $ 600 Reverb G2 VR headset - a collaboration with Microsoft and Valve that appealed to both consumers...

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