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A/B Testing: Definition, How it Works, Examples & Tools

A/B Testing: Definition, How it Works, Examples & Tools

A / B-Tests sind eine fantastische Methode, um die besten Online-Werbe- und Marketingstrategien für Ihr Unternehmen herauszufinden. Es kann verwendet werden, um alles...

What is multivariate testing? When & why you should use it

We recently published an article on A / B testing in marketing - also known as a split test -...

A/B testing: How to identify the most effective marketing tactics

Marketing is constantly changing. Many of the tactics that worked five years ago - or even last year -...

How to Determine Your A/B Testing Sample Size & Time Frame

Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had...

How This Agency Approaches Creative Testing During the Pandemic

During the pandemic, agencies became much more resourceful in helping their brand customers take the steps necessary to keep them successful. Many agencies...

The Beginner’s Guide to Usability Testing [+ Sample Questions]

My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most...

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