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After Making Baby Food Healthier, Entrepreneur Is Targeting Toxins in Diapers

In a year in which many companies are struggling to survive due to the pandemic, entrepreneur Shazi Visram planned her next step.After founding Happy...

Europe Plans Stronger Action On Targeting Of Political Ads

Flags of the European Union in front of the European Parliament in Brussels, Belgium getty The...

Your Guide to Social Media Targeting

These days everyone is a publisher. Brands, consumers, businesses and agencies are creating digital content at a rate that far exceeds our ability...

The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as ... waiting for ... "everyone". * wince * While it is nice to think...

Inside Google’s Targeting Plans for a Post-Cookie World

Earlier this week, the Justice Department filed a lawsuit against Google, citing its dominance in the search market as anti-competitive. But beyond the...

How to Make the Best of Facebook Ad Targeting, According to...

With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As...

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