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A Marketer’s Short & Sweet Guide on Diversification

Let's start with an example to look at the potential payoff for product diversification. Lululemon, a sportswear company, was founded in 1998 with a core...

The Short & Sweet Guide to Microblogging

In January 2019, Contently, a content marketing platform that connects corporate brands with freelance talent, surveyed over 1,000 people in the United States about...

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