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How to Use Marketing Segmentation to Design Individually Tailored Experiences

If you are a marketer you have undoubtedly heard the reputation behind personalization. It is almost impossible to drown. As more and more...

What Is Demographic Segmentation, & How Do You Do It?

One of the greatest music videos ever made (according to MTV) was released in 1990 and won Best Choreography and the hearts of fans...

The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as ... waiting for ... "everyone". * wince * While it is nice to think...

Audience Segmentation: Why You Need It, How to Do It

Target groups are strategically identified customer groups who...

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