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What is Programmatic Buying For PPC?

What is Programmatic Buying For PPC?

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic...

Top Programmatic Advertising Platforms in India to scale your marketing

India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order...

Programmatic Advertising Case Study – Gaming App Industry

Programmatic advertising, or programmatic marketing, is an automated technique of real-time bidding on a specific inventory for a specific group of people. The...

Kepler Group Buys Programmatic Agency Infectious Media

In a year in which the operating model of traditional media agencies has been increasingly challenged, two program specialists join forces to outsmart the...

Programmatic Advertising’s ROI Dilemma | Marketing Study

Marketers say they face an important measurement dilemma...

The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising

The Trade Desk achieved record sales for the quarter in the third quarter. This is due to the continued adoption of data-driven advertising...

The State of In-House Programmatic Advertising [Infographic]

Programmatic advertising has made dramatic strides over the past decade, moving from an experimental tactic to a common practice. Read the full article...

Beginners guide to programmatic advertising & DV360

Programmatische Werbung ist nicht so komplex, wie es sich anhört. Dies ist eine Möglichkeit, digitale Kampagnen automatisch zu kaufen und zu verwalten,...

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