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IGTV vs Video Performance on Instagram

According to a recent analysis by Social Insider,...

How to Analyze Influencer Campaign Performance

Finding influencers and setting up influencer marketing campaigns...

How Performance Marketing Works [+ 6 Tools You Can Use]

Many companies have employee referral programs. The concept is simple: if you refer someone to be hired, you will receive a reward (usually a cash...

Does Saying “Link in Bio” Affect Your Instagram Post Performance? (Experiment)

Internet water cooler rumors have been circulating lately: Are posts that contain the words "Link in Bio" in the caption less preferred according to...

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