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Micropayments Are A Macro Opportunity

I found an article at Marketing Week called "Why the Subscription Economy Hasn't Peaked". It looked interesting and relevant to something I...

How to Conduct a Market Opportunity Analysis

I have most of my best ideas around 3:00 a.m. or in the shower. However, turning these shower ideas into a business opportunity...

Is IPL advertising a hidden opportunity for Indian Marketers?

With the deadly virus and national lockdown, there was very little to look forward to this year. Thanks to the over the top...