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How the NFL Reaches Next Gen Fans; Ferrero Trolls Marketers: Tuesday’s...

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First...

The NFL Had a Problem. Tide Helped Solve It

When the National Football League announced in July that opposing teams could no longer swap jerseys after a game due to Covid-19, the players...

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