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4 Metrics to Track if You’re Using Social Messaging for Customer...

Imagine for a moment that you have a problem with a product or service and you need to contact the company's support team. ...

Content Marketing Metrics to Measure Results

Most marketers seem convinced that their job is...

How to Think Holistically: A Guide to Tracking the Right Metrics...

Do people around you keep praising the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on....

The 8 Best Instagram Analytics Tools (And Metrics to Track)

Any successful strategy requires four components: goal-setting, implementation, analysis and refinement. Instagram analytics address the analysis portion of this equation for social marketers. Good Instagram...

7 Types of B2B Sales Metrics to Help You

Running a B2B business is a challenge when...

Tracking Metrics on Marketing Channels

According to recent research by Ruler Analytics, marketers...
25 Marketing Metrics You Should Consider Tracking

25 Marketing Metrics You Should Consider Tracking

A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics.Vanity metrics don’t give you the insight...

The ultimate guide to business intelligence metrics

The technology available to businesses today allows them to easily capture and analyze a host of business intelligence (BI) metrics....

The Metrics that Matter for Your Business (And Where to Find...

All business owners have one thing in common: They want their business to be successful. It doesn't matter what industry they're in, what product they're...

Essential KPIs and Metrics to Track for Startup Marketing in 2020

A startup is like a baby. It has only just been launched to become a company and take the first step towards growth....

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