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what is the youtube measurement program YTMP

What Is the YouTube Measurement Program (YTMP)?

Von Zeit zu Zeit geben uns Google und YouTube einen kleinen Einblick in das, was sie denken. Dieser kleine Hoffnungsschimmer zeigt uns,...

Marketing Measurement: Metrics That Matter

What do your marketing metrics tell you? ...

PepsiCo Wants to Grow Its In-House Ad Measurement Unit

PepsiCo is preparing to roll out an in-house media optimization tool called ROI Engine internationally, an initiative that has helped save millions of dollars...

The Death of Web Cookies: Good for Measurement

As more and more online companies respect their...

Account-Based Marketing Measurement for ROI

Account-based marketing has reached an important turning point....

Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent...

The walled gardens are a major obstacle to consistent, non-duplicated measurement, a panel of panelists said in a comprehensive talk at Adweek's Convergent TV...

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