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What Is YouTube CPM? [+ Why It Matters]

With more than two billion monthly active YouTube YouTube is an undeniably powerful advertising channel. So, if you are a YouTube developer, there...

What is Technographic Data? (And Why It Matters)

Digital transformation is more than just a buzzword - as Forbes found, 70% of companies have already implemented or are actively working on a...

Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with corporate brands, made one controversial move - To increase profitability and give...

How Brands Can Nurture and Develop Emotional Intelligence (and Why It...

Emotional intelligence has long been discussed as a critical part of leadership. The ability to regulate one's emotions as well as the emotions of others...

What Is It, Why It Matters, and Who Has It

Hacked celebrity camera rolls. State-based cyberespionage. And everything in between. Data security has a huge range of applications. And it’s a major concern for...

What is Trading Up, and Why It Matters for Marketers

To understand what the term "act" means, let's start with a scenario. You get up early and jog to the Starbucks on the corner of...

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