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The Plain-English Guide to Integrated Marketing Communications

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight...

How to launch an integrated campaign

Integrated campaigns align your business with a common message to accelerate sales growth. An integrated campaign can offer many...

What is an integrated campaign?

An integrated campaign aligns the departments, teams and people of a company with a common message in order to achieve...

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