Home Tags InHouse

Tag: InHouse

PepsiCo Wants to Grow Its In-House Ad Measurement Unit

PepsiCo is preparing to roll out an in-house media optimization tool called ROI Engine internationally, an initiative that has helped save millions of dollars...

The State of In-House Programmatic Advertising [Infographic]

Programmatic advertising has made dramatic strides over the past decade, moving from an experimental tactic to a common practice. Read the full article...

MOST POPULAR

HOT NEWS