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Become an Instagram Influencer: 8 Expert Strategy Tips

It’s no secret that Instagram is a different platform for influencers today than it was a few years ago.Long gone are the days when...

How to Analyze Influencer Campaign Performance

Finding influencers and setting up influencer marketing campaigns...
What to Know About Influencer Engagement Marketplaces

What Are Influencer Engagement Marketplaces (and How to Use Them)

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands...

How Follower Count Impacts Influencer Engagement Rate (+ Free Report)

Which influencer is best for your next brand marketing campaign: Nano, Micro, Mid, Macro or Mega Macro? While logic is that bigger is better,...

Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Let's start with an example to understand what peer-to-peer marketing (P2P) is. Recently I was looking for a new facial moisturizer. Of course, I...

7 Examples of Influencer Marketing on YouTube

In a 2019 MediaKix report, 71% of marketers agreed that influencer marketing had better customer quality or traffic than other marketing channels. So...

5 Benefits of Influencer Marketing for Brands

If COVID-19 taught us one thing, it is...

4 Black Voices on Diversity in Influencer Marketing

2020 saw a shift with brands publicly take accountability for a lack of diversity in influencer marketing.From the beauty to travel industry, Black content...

Influencer Marketing, eCommerce and Social Media: A Case Study on Hawkers...

Influencer Marketing, E-Commerce and Social Media: A Case Study on Hawkers Led by Alejandro BetancourtHawkers, a company that makes sunglasses with polarized lenses that...

History Of Influencer Marketing Predates Social Media By Centuries – But...

Vlogger makes video at home in stylish urban apartment getty The marketed influencer has existed in...

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