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What is a sales process? Why is it important?

This is Part 1 of a sales process blog series based on discussions with Mark Ripley, Vice President of Sales...

6 Content Marketing Skills That’ll Only Get More Important

A few years ago I was hired as a content marketer at a small web design company. At the time, I thought one skill -...
How to Read Your Website Source Code and Why It’s Important

How to Read Your Website Source Code and Why It’s Important

Unter allen Bildern, Texten und Handlungsaufforderungen auf Ihrer Website befindet sich Ihr Quellcode für die Webseite. Google und andere Suchmaschinen "lesen" diesen Code, um...
Page Speed Is Now More Important for SEO

Page Speed Is Now More Important for SEO

Core Web Vitals are the speed metrics that are part of Google's Page Experience Signals that are used to measure user experience. The...
Why Presentation Skills Are Important in Marketing

Why Presentation Skills Are Important in Marketing

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s...

Most Important Email Marketing Optimizations

According to recent research from Ascend2, improving personalization,...

What Is an SRT File, & Why Is It So Important...

Subtitles are becoming more common these days, especially as companies expand their marketing efforts and aim to reach a broader, global market. Additionally,...

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