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Hootsuite acquires Sparkcentral to unify and automate social customer service

The unwavering social media management company Hootsuite has acquired Sparkcentral, a messaging app-centric loyalty platform that offers virtual agents and automated messaging. The...

How These Hootsuite Customers Achieved Social Transformation

Last month we published the Social Transformation Report, which analyzed the results of our survey of 2,162 marketers conducted with the Altimeter Group. ...

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