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Travis Scott Creates a Tequila-Inspired Hard Seltzer With Anheuser-Busch

Regardless of what else happened, 2020 turned out to be the year Travis Scott put his brand strength to the test. Case in point:...

Black Friday Airfares Put Marketers ‘Between a Rock and a Hard...

During the holiday shopping season, airlines, cruise lines, and hotels do what almost every other company that sells goods or services to the public...

How DieHard Pulled Off That Die Hard Ad Starring Bruce Willis

When Advance Auto Parts acquired the DieHard Batteries brand from Sears Holding Transformco last December, the auto parts dealer knew that it wanted to...

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