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For Halloween 2020, old traditions get a new look to accommodate...

Like most big events this year, Halloween 2020 will look different from previous years. As COVID-19 cases continue to rise across the country,...

Burger King Brazil Conjures a Witchy Free Whopper Promotion for Halloween

This year, Burger King France is encouraging drivers to dress up their cars in Halloween disguise and head down the drive for a discounted...

Mucinex Releases Giphy Stickers for Halloween

Mr. Mucus may be one of the grossest brand mascots, but his slimy presence this Halloween seems appropriate in 2020. In time for...

Nude Shoed Jackman; 2020’s Top Halloween Costumes: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First...

Mars Wrigley Debuts Virtual Trick-or-Treat App—to Help Save Halloween

Halloween is supposed to arouse fear - but not among the candy manufacturers who deliver the goodies.With the nation still in the middle of...

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