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How to Run a Focus Group for Your Business

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market...

How to Create a Facebook Group for Your Business [+ Why...

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and networking opportunities with women in the local...

Kepler Group Buys Programmatic Agency Infectious Media

In a year in which the operating model of traditional media agencies has been increasingly challenged, two program specialists join forces to outsmart the...

53 Focus Group Questions for Any Purpose

Whether your focus group is there to provide feedback on a product or service, or to assess how your brand stands out in your...

Jacqueline Parkes, CMO of ViacomCBS’ Entertainment and Youth Group, Sets Exit

Jacqueline Parkes, marketing director for ViacomCBS's entertainment and youth group and executive vice president of the company's digital studios, is leaving the company later...

What Is a Focus Group in 100 Words or Less [+...

In an ideal world, you know exactly how your product or business idea will be perceived before it's published. This knowledge can help...

The Weirdness of The Richards Group; 5 Reasons Quibi Failed: Friday’s...

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First...

Entertainment Giant Peter Roth Sets Exit from Warner Bros. Television Group

Long-time chairman of the Warner Bros. Television Group, Peter Roth, will leave his role at the helm of one of the most prolific television...

What’s Next For the Clients That Fired The Richards Group?

The rapid withdrawal of clients from the Richards Group in recent days has created painful uncertainties about the future of the agency and the...

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