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Adapt Your Marketing to Gen Z

Diversity is the norm of Gen Z. They...

The Social Commerce Habits of Gen Z and Millennials [Infographic]

What are the social media shopping habits, content and product categories of Gen Z and Millennial Americans? Read the full article at MarketingProfs

How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing...

Gen Z has the fastest-growing buying power of any generation -- but it's still one of the most misunderstood and challenging age groups to...
quora marketing lead generation Quora ads

Need Leads ASAP? Quora Marketing is the Best Lead Gen Hack

Businesses live and die based on leads. Without leads, no one converts. Without conversions, no one pays. Without payments, your business dies. But generating leads...

Why Digital Marketers Should Target Gen X and Boomers

The COVID-19 pandemic has accelerated Gen X and...

ABM Personalization: Marry Brand-Building to Demand Gen

The technology has been wonderful for B2B marketers:...

Content + Data for Successful Demand Gen

Strategies for generating business demand have always been...

5 Gen Z Marketing Strategies To Implement in 2021

Gen Z marketing requires more than just selling a product. This generation, born between 1996 and 2010, is value-conscious and attracted to brands...

How the NFL Reaches Next Gen Fans; Ferrero Trolls Marketers: Tuesday’s...

Welcome to First Things First, Adweek's daily resource for marketers. We'll be posting the content every morning on Adweek.com for First Things First...

Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic]

Inbound and outbound marketing can be valuable strategies for generating leads and increasing sales. Read the full article at MarketingProfs

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