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How to Run a Focus Group for Your Business

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market...

7 Marketing Channels to Focus On In 2021

Unfortunately, while Field of Dreams is one of my favorite films, the saying “If you build it, they'll come” doesn't apply to content marketing....

Why Your Brand Needs to Focus on Location SEO

Local search engine optimization (SEO) is important to your digital marketing strategy. Regardless of whether you have one or more locations, you want to increase...

The Future of B2B Marketing: 4 Areas to Focus On

As 2020 went on, B2B marketers had to...

Sprout’s Focus on Partnership Adds Value for Customers

As a B2B software provider, Sprout's frontline teams are often asked: What integrations and partnerships do you offer? This is a common and...

53 Focus Group Questions for Any Purpose

Whether your focus group is there to provide feedback on a product or service, or to assess how your brand stands out in your...

CTV and ‘Addressability’ Buoy Ad-Tech Revenues, Indicating Companies’ Future Focus

The recent quarterly earnings calls from the few remaining independent ad tech companies show the winds of change in digital media. LiveRamp today expressed...

What Is a Focus Group in 100 Words or Less [+...

In an ideal world, you know exactly how your product or business idea will be perceived before it's published. This knowledge can help...

Why Employees Don’t Focus on Customer Experience

According to recent research by Harvard Business Review...

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