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Tips for Marketing to C-Suite Executives

It is important to differentiate yourself from the...

Global Executives From McDonald’s and TBWA Launch Consultancy PLTFRMR

Long-time employees Chris Garbutt and Colin Mitchell have left their companies - the agency network TBWA Worldwide and McDonald's, respectively - to found...

Hotel Executives Acknowledge Another Covid-19 Wave Could Derail Progress

The hotel industry is pulling away from the fringes.Earlier this week, both Marriott and Hilton announced that third-quarter earnings had improved, a sign of...

‘What’s Happened at The Richards Group Sends a Message to All...

By the time the Richards Group founder, Stan Richards, publicly apologized for calling a campaign idea “too black”, the damage had already been done....

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