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A Plain English Guide to Real Time Bidding

Real-time bidding (RTB) has been one of the most popular ways to buy online ad inventory since it was introduced in 2009. But even for...

The Plain English Guide to Writing a Business Case

Have you ever heard the age-old classic story of a company that started from an idea on the back of the napkin? Or...

The Plain English Guide to Demand-Side Platforms (DSP)

As a marketer, you may be focused on creating organic content most of the time. Note, however, that paid advertising is just as...