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Pandemic Changes in Email Strategy

Half of marketers say the COVID-19 pandemic affected...

How to Overcome Email Marketing Fatigue

Email fatigue is a real thing, especially with the ongoing pandemic. Email marketing is far from dead, but it's getting harder and harder to open...

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance by two metrics: open rate and...

Most Important Email Marketing Optimizations

According to recent research from Ascend2, improving personalization,...

The DigitalMarketer Podcast | Episode 141: Craft a Conversion Series So...

The DigitalMarketer Podcast | Episode 141: Create A Conversion Series So You Can E-mail The DigitalMarketer Podcast | President & Co-Founder Richard Lindner...

How to Write a Great Email Signature [+ Professional Examples]

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send,...

Two Must-Dos for Email Marketers

Here's the cold truth: Every day you fail...

18 Examples of Brilliant Email Marketing Campaigns [Template]

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving...

Top 5 Reasons Why Email Marketing Is Important for Your Business

Email marketing is one of many marketing channels in digital marketing. It accounts for more than 25% conversions for many businesses. If you're running...

11 Email Design Trends for 2021

Ready for lots of bold typography, textured illustrations,...

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