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The Top 3 Buyer Persona Myths, and How They Hurt Your...

Meet Elizabeth: a 27 year old nurse who drives a Honda Civic, loves making TikToks, and spends most of her time with her lovely...

How to Maximize Your Acquisition Efforts

At the beginning of my marketing career, I was confused about being hired to write ads or create ad materials. Since I accidentally fell into...

Despite Efforts by Instagram, Search Results for Covid-19 Vaccine Are Still...

Instagram said late Thursday that it is removing widely debunked claims about Covid-19 vaccines and directing users searching for terms related to vaccines or...

Facebook’s redoubled AI efforts won’t stop the spread of harmful content

Facebook says it is using AI to prioritize potentially problematic posts for human moderators to review in order to more quickly remove content that...

GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership

GroupM focuses its delivery path optimization efforts on over-the-top media and selects SpotX as the preferred supply-side platform for video inventory.The partnership comes about...

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