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How to Understand and Improve CTOR (Click-to-Open Rate)

How to Understand and Improve CTOR (Click-to-Open Rate)

E-Mail-Marketing ist einer der wichtigsten strategischen Kanäle im Toolkit eines Vermarkters. Laut der britischen DMA bewerten 91 Prozent der Vermarkter E-Mails als ihren...

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead

Since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance by two metrics: open rate and...

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