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Integrating Consumer understanding with Business strategy – In conversation with Manish...

“Consumer focus comes from talking to consumers every few days, and that should be part of your corporate culture.” True words that Manish Makhijani...

Building a brand for GenZ in India – In conversation with...

When you live the brand it's a lot easier to build. Simeran Bhasin, Co-Founder of Innerwear Brand, BRAG, has followed this policy which...

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