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Job Tenure of CMOs in 2020

According to recent research by Spencer Stuart, the...

5 Reasons CMOs Can No Longer Own Social Media

Für viele Unternehmen ist es nicht einmal eine Frage: Marketers eigene soziale Strategie. Immer haben, immer werden. Wenn Social Media in erster...

The CMO’s Role as Chief MARKET Officer

The role of the COM has been attacked...

The World’s 50 Most Influential CMOs in 2020

Apple's Phil Schiller was the world's most influential...

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