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How to Influence B2B Buyers’ Purchasing Decisions

If you want to influence B2B buying decisions,...

How IT Buyers’ Researching Behaviors Have Changed

The COVID-19 pandemic has seen IT shoppers spend...

Persuading Buyers: New B2B Tech Vendors and Products

Many buyers are reluctant to try new B2B...

B2B Tech Buyers’ Information Sources

According to recent research by TrustRadius, B2B buyers...

Democratic Ad Buyers Grouse Over Facebook’s Political Ad Ban

Facebook told advertisers on Wednesday that the platform's political ad blackout would continue for a month after the elections to avoid confusion about the...

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

If your first time to eat a meatless burger or sausage pie during the global pandemic, you are not alone. And chances are...

Effective Content Types for Buyer’s Journey Stages

When it comes to content formats, the effectiveness...

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