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The Top 3 Buyer Persona Myths, and How They Hurt Your...

Meet Elizabeth: a 27 year old nurse who drives a Honda Civic, loves making TikToks, and spends most of her time with her lovely...

How to make the most out of buyer intent data

Käuferabsichtsdaten sind das Produkt der Untersuchung des Verhaltens von Personen in Bezug auf das Produkt oder die Dienstleistung, die ein...

5 steps to build a sales process that mirrors the buyer...

The first part of this series looked at the benefits of improving your sales process: more data, better coaching, improved...

Your B2B Buyer Personas Are Outdated

The hard truth is, no one came out...

Buyer Experiences – Think Big, Start Small

I recently had a virtual launch party for...

How to Create Detailed Buyer Personas for Your Business [Free Persona...

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you...

How to Use Buyer Personas to Understand Customers Post-COVID

Selling is the engine of your business, and...

What is a Buyer Persona? (And Why Does It Matter?)

  The ultimate goal of any business is to gain customers. These customers are what build brands,...

Buyer Personas Demystified: Seven Steps to Success [Infographic]

Most marketers know that creating Buyer Personalities can be an extremely effective way to better target marketing efforts and get better results. Read...

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