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A Plain English Guide to Real Time Bidding

Real-time bidding (RTB) has been one of the most popular ways to buy online ad inventory since it was introduced in 2009. But even for...

Q&A with Zynga and GSN Games: Accelerating growth with app bidding

This article is part of a Gaming Insights series paid for by Facebook. Bidding is a hot topic when it comes to monetizing apps. ...

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