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LinkedIn Content Engagement Benchmarks [Infographic]

Image posts get the highest exposure to small and large business accounts on LinkedIn, while video posts get the highest exposure to medium-sized accounts,...

RFP Benchmarks: Time, Staffing, and Win-Rate Trends

Companies spend 23 hours composing a RFP response...

2021 B2C Content Marketing Benchmarks, Budgets, and Trends

Most business-to-consumer (B2C) content marketers state that their...

Starbucks Sets Diversity Benchmarks to Advance Social and Racial Equity

Starbucks’s mission to advance social and racial justice aims to have 30% of its corporate-level workforce and 40% of retail and manufacturing positions occupied...

B2B Content Marketing: Benchmarks and COVID-19 Response

The recently released 11th Annual Report on Benchmarks,...

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