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The True Impact of Social Analytics on B2B Funnels

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It's an almost supernatural, multilayered vortex that draws leads from...

Top B2B Content Marketing Trends to Watch This Year, According to...

If you're a B2B marketer who doesn't invest in content creation, you're in the minority - 79% of B2B marketers surveyed by the Content...

The Transformation of Content Marketing for B2B

The COVID-19 pandemic has dramatically changed the way...

B2B Marketers’ vs. Visitors’ Top Website Features

Visitors to B2B websites and B2B marketers do...

B2B Content Marketing – Facing Challenges

If you're a marketer in a B2B business,...

A Guide to B2B Content Marketing in 2021

Marketing directly to consumers...

Popular B2B Marketing Gifts

Sweet treats, mugs and e-commerce gift cards were...

Optimize B2B Direct Marketing Programs in 2021

As a B2B marketer, you have learned how...

Your B2B Buyer Personas Are Outdated

The hard truth is, no one came out...

Successful B2B Relationships and Partnerships

B2B marketers have many business partnerships - with...

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