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How to Find Image Sources For Proper Attribution or Research

There's no shortage of amazing images online, but that doesn't mean you will always find the original. So many of the images that...

What Is Attribution Modeling and Why It’s So Important

As a marketer, you know how many opportunities there are for your prospects and customers to interact with you throughout the buyer's journey. ...

What Is Last Click Attribution and How to Use It

For your team's marketing efforts to be effective, you need to understand which marketing channels and touchpoints will resonate with your audience the most....

Perpetual Traffic | Episode 302: iOS14 Attribution: Where’s Your Money Going?

Mapping has always been a mystery in marketing, but with the latest iOS14 changes it's getting harder and harder to figure this out. ...
How to Use Amazon Attribution For Ad Campaigns

How to Use Amazon Attribution For Ad Campaigns

Jeder Amazon-Verkäufer weiß, wie schwierig es ist, die Auswirkungen externer Werbekanäle auf den Umsatz zu verfolgen und zu messen. Es spielt keine Rolle,...

Multi-Touch Attribution and Models: A Complete Guide

Today's buyer's journey involves a series of interactions across different touchpoints and channels. There is rarely a sales conversion based on a single...

7 Best Marketing Attribution Software for 2021

Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one...

How to build an attribution model for your business

Do you know which of the marketing strategies or channels are bringing you the most customers? That might sound like a...

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