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Why you should align marketing and customer success teams

It's no secret that a deep understanding of your customer is vital in marketing. We talked about the value...

Align Marketing to Business Goals

If you can do one thing with your...

Align Your Content to Every Touch Point During B2B Customer Journey

Not so long ago there were two avatars for marketing: business-to-customer (B2C) and business-to-business (B2B). The common understanding was that they needed to...