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How Apple’s iOS 14.5 Release Could Impact Advertisers

Imagine this: You run a successful online shop and have a stylish app that makes shopping a breeze. The bulk of your sales come from...

Push ads for advertisers: what, why, and how explained

1. What is push notification advertising? Push notifications are short and clickable messages that websites send to...

NBCUniversal Opens Up More Inventory to Local Advertisers

For the first time, NBCUniversal enables local and regional advertisers to access inventory on platforms such as Peacock, YouTube and Apple News, thereby significantly...

To Reach Gamers, Advertisers Must Look Beyond Twitch

While most media companies struggled through 2020, gaming was a sector that was seeing a breakthrough. For marketers, the gaming channel had gone...

How to Create Facebook Video Ads, According to HubSpot Advertisers

During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video...

After boycotts, advertisers and social media giants agree on steps to...

(Reuters) - Facebook, YouTube and Twitter have agreed to take the first steps to curb harmful online content, major advertisers said on Wednesday after...

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